common ground
Create a campaign event that will help improve the image of an organization. I chose the Council on American-Islamic Relations (aka CAIR). Their educational outreach isn't approachable to the everyday person because it's often too academic. I created Common Ground, an interfaith event where people of different beliefs come together to feed the homeless while learning about each other.
campaign event
shillington school project
scope
concept development
brand identity
Common Ground - Event Posters
Common Ground - WorDmark - Avenir Black
Common Ground - Primary Black
Hex: #333333
RGB: 51, 51, 51
CMYK: 69%, 63%, 62%, 58%
Common Ground - Primary Purple
HEX: #474d9B
RGB: 71, 77, 55
CMYK: 85%, 81%, 4%, 0%
Common Ground - Secondary Blue
HEX: #0DAD8E
RGB: 13, 173, 142
CMYK: 78%, 5%, 57%, 0%
Common Ground - Secondary - Green
HEX: #148ccd
RGB: 20, 140, 205
CMYK: 79%, 34%, 0%, 0%
watercolors
I explored different textures and colors to use for the geometric shapes using watercolor. I wanted something organic, textured, and uneven in tone and gradation. Although, I explored other warmer colors, I felt the use of complementary cooler tones fit well with the brief, making it approachable and human.
Common Ground - Watercolor - Indigo
Common Ground - Watercolor - Teal
Common Ground - Watercolor - Lime
visual language
The various geometric shapes and sizes coming together symbolize the goal of the event – building a community of people who have different beliefs and backgrounds.
Common Ground - Visual Language
Common Ground - Visual Language
Common Ground - visual Language
Common Ground - Typography - ATTEN NEW Extra Bold And Book (Header And Body)
common ground - Volunteer t-shirt
Common ground - meal Packaging
Common Ground - Mobile
Common Ground - Desktop