NOLA
Rebrand for the city of New Orleans, Louisiana (aka NOLA) while avoiding anything that resembles building blocks referring to the Hurricane Katrina recovery efforts or sports teams.
brand identity
shillington school project
scope
concept development
brand identity
NOLA - PoSTER - AD
NOLA - logo - Early sketch & Illustration
NOLA - Primary ORANGE
HEX: #F26648
RGB: 242, 102, 72
CMYK: 0%, 58%, 70%, 5%
NOLA - Primary Yellow
HEX: #faab54
RGB: 250, 171, 84
CMYK: 0%, 32%, 66%, 2%
NOLA - Primary Green
HEX: #249681
RGB: 36, 150, 129
CMYK: 76%, 0%, 14%, 41%
NOLA - Primary Purple
HEX: #644888
RGB: 100, 72, 136
CMYK: 26%, 47%, 0%, 47%
NOLA - Visual Language
NOLA - Typography - Variex OT Regular and Light (Header)
NOLA - Typography - Gotham Medium and Regular (Body)
NOLA - Mobile
NOLA - Desktop